Competitors Tool: Conduct Effective Competitor Research With Semalt's DSD
An SEO strategy without competitor analysis data is never a good strategy. If you don't know what your competitors are doing, your SEO activities will only bring out so much. It is when you analyze what they are doing, see their efforts, and beat them that you start seeing results.
In other words, beating a competitor to rank at №1 position on the Google SERPs takes a bit of knowledge on what activities your competitor companies are doing.
While there are several such tools to help you with competitor analysis and research, many of them have limitations. Some of them are fully paid tools, which means additional spending for your agency and for your client. Is there a better way to analyze competitor data?
Yes, and the Semalt's Competitors tool is what will help you achieve that goal. A simple tool that assesses your competitors based on search, Competitors in the Semalt DSD allows you to see who your competitors are, how many keywords they rank for, and where all do you need to focus to beat them.
In this article, we will focus on the tool and its myriad functions and features. You can use the tool for free at Semalt.net and also customize it for your client with our premium offering of the Semalt DSD. Read on…
Competitors Tool in Semalt's Dedicated SEO Dashboard
The Competitors tool in Semalt's Dedicated SEO Dashboard gives you an overview of your organic search competition. It is part of the SERP tools in the dashboard which also include Best Pages and Keywords in TOP, two features that we have previously discussed on this site. This means a look at who those competitors are, what keywords they overlap with, and how much efforts you ought to put to beat them.
This information is spread across three sections, the last of which can be exported for further analysis. For example, the tool gives you a list of all your search competitors. Some of these may not be relevant to you, so you can filter them according to those that you know are your competitors. And then focus only on these companies' SEO strategies.
How is Competitors Helpful?
The Competitors tool is most helpful for SEO agencies and marketers who are starting to set up an SEO project for a new client. While you start off with basic market and audience research, you will also need to see who your competitors are. Sometimes, your direct competitors may not even show up on search as they may have a different strategy via advertising or social media.
That is where this tool can help. To get started on competitor analysis and understand what more keywords you need to focus on to grab more real estate on search.
To get started with the Competitors tool, all you need to do is go to Semalt.net and access the tool. Enter the URL of your client's website and click on Apply. You can also select the Google location to get geographic competitors. This is helpful if your client has presence in more than a single country. The competitors will be naturally different in those countries.
Different Sections of Competitors in DSD
Once you run the tool with your entered URL, you will see an overview of your competitor analysis in a matter of seconds. The tool populates rank, competitors, and keyword data automatically.
To the right side of the webpage, you will see ranks that puts your website's rank into perspective. In our example, the website of Starbucks ranks at 4,911 in the United States and 7,865 globally.
Figure 1 - Shared Keywords section showing the keywords per buckets
There are more sections below that we will discuss here.
The first section in the Competitors tool gives you an idea about the keywords that you and your competitors (collectively) target. The data is for the day you are looking in as well as comparison data of the previous week.
You can also the keywords and their corresponding ranking parameters as per Rank №1, Top 3, Top 10, Top 30, Top 50, and Top 100 baskets. This gives you a good idea of how you currently fare against your competitors.
For example, in our case, there are over 450 keywords for which the Starbucks website competes with its competitors. This is a high number, meaning the agency behind the website has to put in a lot more efforts to maintain that position. As you can guess, this information also tells you how narrow your ranking margins are. Any slip in the number of activities (such as backlinking) and you will see a negative impact in these №1 rankings.
Shared Keyword Dynamics
This section gives you an overview of how many of your target keywords overlap with each of your competitors. For example, the Starbucks site targets keywords that are also relevant to Pinterest. At the time of writing, they shared roughly 124 keywords in the Top 10 SERPs of Google USA. This is a critical piece of information that will help you put more focus on interest and gain those real estate as well.
A strategy here would be to up your Pinterest game. If you have a Pinterest profile and several boards in it, you can start your marketing efforts there. So, while the Pinterest domain competes with you on organic search, it eventually helps you land more eyeballs. It's a win-win situation for you then.
You can see the data as per the Top 3 or Top 10 buckets. This will allow you to check how many critical keywords overlap with that of your competitors.
Competitors in Google TOP
This is the last and the most important section in the Competitors tool. It essentially lists all the websites that you have to compete with in organic search for all your target keywords. Naturally, this list will go up to hundreds if yours is a huge industry or market.
Therefore, it makes sense to export this list and assess accordingly. As noted earlier, some of these sites may not be even relevant to you. For example, Wikipedia is not relevant to Starbucks. But, on the other hand, Walmart, Groupon, Target, and Costco surely are. These may not be direct coffee companies but people in Google are search for coffee stuffs and these sites are taking them to their site.
The date range function is also extremely helpful. You can set start and end dates for your analysis and see what websites rank for a particular month or week. The date range goes back to years, which means you can check historical data as well.
Make sure you use the date range function judicially as any change in dates can give you very different date. For example, in the screenshot below, we see Amazon and Retail Me Not as the main competitors. These were not listed when we searched for the data in October 2021.
Figure 2 - List of competitor websites for Starbucks
As your client, you would want to get those users to the Starbucks site. This is how you can use this section in the Competitors tool.
There you have it - everything you need to know about the excellent Competitors tool for all your SEO-related organic search competition analysis. Find who your competitors are and see what keywords they are targeting in this free, easy-to-use tool that comes with Semalt's Dedicated SEO Dashboard.
With this tool, our main goal is to make competitor analysis fluid and easy for a large number of small-scale agencies around the world. If you are an agency that onboards new clients every quarter, you will be able to get started with competition analysis in a jiffy.
Learn more about competition analysis and the Semalt tool here. For any concerns, contact us.